He was a business major in college. He received a bachelor's degree in science in the field of marketing -- that is, sales.
Because of the requirements for his major, he never took many humanities classes, like art and literature. Therefore, he didn't know that profit was a sure sign of quality.
Worse, because of the requirements for his major, he never took any philosophy. Therefore, he didn't know that profit was a sure sign of morality.
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