some people are strongly and deeply selfcentered, you might as well crown them king ego -- or queen ego, depending on their gender.
they think: 'tis I ... the wonderful I ... the magnificent I ... the godlike I ...
and you better think the same way about them, too. they need 100 percent worship, because 99 and a half just won't do.
now i admit i love myself. or i try to love myself as much as i can. but at least i do it at home, with the curtains drawn and no one else around.