since i'm single, i shop only for myself. so when i go to the grocery store, i often buy a lot of generic and storebrand items instead of the brandname items.
you might say i'm cheap, but i disagree.
cheapness is like hitting someone over the head with a twobyfour piece of wood. that affects the other person and is usually done against his/her own will.
thrift is hitting yourself over the head with a twobyfour piece of wood. that only affects you and you usually do it willfully.
in other words, it's like the difference between murder and suicide.